Case Study: How an eCommerce Can Help your Business Hit Its Target

Your business may have started in a very different way, and you never thought you would need an eCommerce (Electronic Commerce) to grow or keep it afloat.

Armando Avilez Diaz & Gabriel Ruiz
September 27, 2022

Your business may have started in a very different way, and you never thought you would need an eCommerce (Electronic Commerce) to grow or keep it afloat. But, from small businesses to giants, everyone can benefit from it.

But, today, it is necessary to have an eCommerce for your business model. According to the Census Bureau of the Department of Commerce announced in August 2022 is that the estimate of U.S. retail e-commerce sales for the second quarter of 2022, adjusted for seasonal variation but not for price changes, was $257.3 billion, an increase of 2.7 percent (±0.7%) from the first quarter of 2022.

The information above means that more and more businesses are migrating to the digital world to find more opportunities and be seen more quickly by potential buyers. An Online Store is a future at our fingertips.

According to Supperoffice, more than 75% of customers surveyed are looking for a consistent experience with the brand they are looking to buy. Essential information for online retail.

They want to know the whole brand: its advertising, its online presence, and how it sells. So what is the better way to demonstrate this? With an unbeatable experience when the user browses your eCommerce site.

Giving the customer what they are looking for is an excellent way to create a relationship of trust between your business and the community. You will see that getting started with your eCommerce is not difficult at all, and from there, you will only see positive results in your business.

Benefits of having an eCommerce

Engaged your Ideal Audience

The fastest way to accomplish this is by generating traffic to your new eCommerce. To do this, you need Pay per Click Campaigns (PPC). However, this doesn't mean you will automatically generate quality traffic. To do this, you need to consider the following points.

Excellent Keywords Segmentations
- Negative Keywords
Engaging Ads
Good Quality Score

Be seen by more with an SEO strategy.

SEO means attracting more customers in an organic way; that is, when a potential customer searches in Google for something your eCommerce sells or uses words that are also prominent on your website, your business comes up in their search. A common type of SEO strategy is creating a blog to reach more customers.

This way, you can attract more customers using Google as your main tool.

On the negative side of things, a good SEO strategy takes time and dedication in order to establish yourself at the top of the search engines. That's why there are experts – like BFGO - who are there to help you with this and more.

It should be noted that a good SEO strategy not only translates into user-friendly content but also has an impact on the design of the page to make it even more enjoyable for the potential buyer.

An eCommerce helps you get more information and data.

In addition to displaying your business information to users, you can also collect data from your users and be more in touch with them.

You can encourage your users to register or join your newsletter -another SEO strategy- and in this way, you can send them information about new products, promotions, etc.

Keeping your users informed of new developments in your business will make you look more reliable and more in touch with your clientele.

And by collecting data, you will also be able to see the interests of the users that normally enter your eCommerce website, this way; you will also be able to target your content and promotions to this sector that is active on your eCommerce site.

You will be open 24/7

With an automated purchasing system, communicating with customers is not 100% necessary. Thanks to a credit card or debit card payment procedures, you will be able to increase your online sales.

You can be open all hours of the day so that users can buy from you and only have to communicate with you – or vice versa – when there are only questions or other information needed. Customer service is essential, too.

According to a study by SaleCycle in 2020, there are two peak hours for online shopping, 10 am to 11 am, with a second peak at 8 pm and 9 pm. The right time for buying and selling.

A more three-dimensional communication

You will be able to show your products less statically and more dynamically.

Thanks to the use of images, videos, and 3-D models (if your business needs them), you can show your products thoroughly. In this way, you will be able to solve possible doubts that your customers may have about design or uses.

You will be able to show tutorials on how to use your product or infographics on how to assemble them. Creativity is at your disposal to engage your potential customers.

Communication via social networks and reviews

Another great advantage of eCommerce is the ability to use tools such as social networks to communicate with your customers and encourage them to enter your website.

Also, thanks to the tools of sites like Google or Facebook, customers can leave you reviews of your products and services so that you can also capture them on your website and thus look even more reliable to potential lukewarm or cold buyers.

Our experience at BFGO

For the last couple of years, we have been fortunate to have a large and important client in Mexico. Diabetes-Club.

It is a club and eCommerce for people with diabetes where they can buy their medical and nutritional products for this disease. Diabetes-Club is a -now also- eCommerce that helps different types of diabetics. From the food you eat to the medical products, you need to measure your glucose.

Diabetes-Club and BFGO worked for hand in hand to turn their eCommerce into a reality where the results speak for themselves.

Working with Diabetes Club or any client in the health industry means a unique challenge. Following specific rules and guidelines didn't stop us from growing exponentially.

Only in our first full month working with them we went from 0 transactions in their eCommerce to 40 transactions and revenue greater than $100K Mexican pesos, having. As a result, a POSITIVE ROAS (Approx. 5X).

We accomplished this, having engaged e-commerce, targeting our correct audience, having a rich negative keywords list, knowing how the industry is evolving and taking advantage of this, and of course, testing and optimizing in every step of our funnel.